Project

Bevvy Butler: Revolutionizing Local Liquor Delivery with Innovative Subscription Service

Introduction

199Fly Digital Solutions Inc. partnered with a locally owned liquor store in Edmonton to revolutionize the way customers enjoy their favorite drinks. The collaboration led to the creation of an innovative local liquor subscription service, offering monthly deliveries of wine, beer, and cocktails, and bringing the sommelier experience directly to customers' doorsteps.

Challenge

The primary challenge was to develop a unique brand and a self-sustaining web-based subscription model that not only complements but also enhances the existing liquor store's offerings.

Objective

The objective was to establish a distinctive brand identity for the subscription service that aligns seamlessly with the liquor store's ethos, thereby creating a harmonious and appealing customer experience.

Solution

• Expertise Utilization: 199Fly Digital Solutions Inc. leveraged its marketing and technology expertise for this project.

• Brand Development: The team crafted a unique brand identity, including a catchy name, a striking logo, and a cohesive brand theme.

• System Automation: Automated sign-up and payment systems were implemented for a seamless user experience.

• Business Model Integration: A new PNL model was smoothly integrated into the existing business structure.

• Enhancing Customer Loyalty: A subscription newsletter, aligned with the new brand, was launched to build customer engagement and loyalty.

Results

• Immediate Success: The subscription service swiftly showed a notable positive impact on revenue, exceeding projections. The client was highly satisfied with the steady growth in Monthly Recurring Revenue (MRR).

• Market Impact: There was a consistent rise in subscriber numbers, reflecting robust market acceptance. Customer engagement was strong, evidenced by positive feedback and high renewal rates.

Future Outlook

• Long-Term Potential: The subscription service shows great promise for growth in Edmonton and beyond, with scalable expansion possibilities. Targeted marketing and a focus on customer preferences position it well for capturing new market segments.

• Local Partnerships: Recent collaborations with local breweries like Field & Forge Brewing Co. highlight the service's adaptability and community integration, diversifying its offerings and bolstering local business support.

• Sustainable Growth: This growth model's sustainability, along with the potential for new partnerships and market reach, ensures the subscription service remains a consistent source of revenue and innovation.