Project

Master Automotive: Driving Brand Evolution with a Dynamic Website Redesign

Introduction

Founded in 1994 and now a family-owned entity, Master Automotive has grown into a prominent figure in the Canadian automotive industry, with its head office in Edmonton, Alberta. Home to Crackmaster, Chipmaster, and Lyons Protective Coatings, the company is dedicated to delivering quality products and opportunities to entrepreneurs and businesses. Embracing a family-oriented approach, Master Automotive stands for innovation, sustainability, and long-term success for its dealers and distributors nationwide.

Challenge

The primary challenge was to rejuvenate the Master Automotive brand and provide a modernized solution that effectively engages customers in the middle of the sales funnel. The goal was to create a platform that not only showcases the brand's strengths but also actively contributes to lead generation and conversion.

Objective

• Promote Franchising Opportunities: To create a compelling online presence that highlights the franchising opportunities available with Master Automotive's brands, thereby attracting potential franchisees.

• Showcase B2B Offerings: To effectively present their B2B dealer solutions, demonstrating the value and expertise Master Automotive brings to business clients.

Solution

• Landing Page Creation: A state-of-the-art landing page was designed and developed. This landing page serves as the cornerstone of Master Automotive's online marketing efforts, tailored to attract, nurture, and convert both inbound and outbound traffic.

• User Experience: Special attention was given to the user experience (UX) design, ensuring that the landing page is intuitive, engaging, and informative.

• Content Strategy: The content on the landing page was carefully crafted to resonate with the target audience, highlighting key aspects of franchising opportunities and B2B services.

• Conversion Optimization: The landing page was optimized for conversions, with clear calls-to-action (CTAs), engaging visuals, and streamlined navigation to guide visitors towards making inquiries or expressing interest in franchising and B2B opportunities.

Results

• Enhanced Brand Image: The new landing page significantly uplifted the brand image, aligning it with modern standards and expectations.

• Increased Engagement: There was a noticeable increase in visitor engagement, with more time spent on the site and higher interaction rates.

• Lead Generation: The landing page proved effective in generating leads, particularly in attracting potential franchisees and B2B clients.

• Positive Feedback: The client reported positive feedback from users and stakeholders, appreciating the ease of navigation and the comprehensive presentation of information.

Future Outlook

• Enhanced TOF Strategies: With the revamped landing page, Master Automotive is set to broaden its Top Of The Funnel marketing, confidently converting more visitors into leads and expanding marketing efforts.

• Ambitious Business Goals: The robust online platform positions the company to ambitiously pursue new business opportunities, scale advertising, explore new markets, and boost social media presence.

• Sustainable Conversion and Engagement: The landing page ensures a sustainable conversion process, supporting customer engagement and retention, thereby enhancing ROI.

• Dynamic Adaptation: The landing page's flexible design allows for ongoing updates, keeping pace with market trends and ensuring long-term success in a dynamic digital environment.