Project

Sandy Lane Online Liquor Store: Establishing Stability in Uncertain Times

Introduction

In response to the unique challenges posed by the COVID-19 pandemic, 199Fly Digital Solution Inc. was commissioned to launch a groundbreaking venture by developing a profitable online liquor store from the ground up. This initiative not only facilitated nationwide access to our offerings but also established a lucrative, passive income source for our clients, marking a significant transformation from inception to success.

Challenge

The project faced several hurdles, including synchronizing the inventory between the physical storefront and the online platform, and ensuring compliance with legal, shipping, and tax regulations. A critical aspect was preserving the store's local essence while promoting our newly introduced promotional clubs (Beer Club, Wine Club, & Whiskey Club). The pandemic further complicated these efforts with its shipping delays and resource limitations.

Objective

Our goal was to seamlessly integrate the online liquor store with the existing physical location, thereby expanding our sales channels and enhancing client service.

Solution

• System Integration: We achieved harmony between the local store's Point of Sale (POS) system and inventory management with the online store's operations.
• Site Development: The website was meticulously crafted to include an intuitive layout, relevant content, and efficient shipping solutions.
• Organic SEO: Strategic efforts were made to optimize the site's search engine ranking, focusing on organic growth rather than paid advertising.

Results

The project culminated in a broadened customer base across the nation, significant monthly recurring revenue (MRR) generated exclusively through organic search engine optimization, and valuable insights into supply-demand dynamics and purchasing trends throughout Canada.

Future Outlook

Looking ahead, we see vast potential for exploring new markets, reinvesting in our business, and forging strategic partnerships, all of which promise to propel our growth and success even further.